“One in Four”
AAF Greenville teamed up with Mental Mental Health of America Greenville County, this year’s public service beneficiary, to raise awareness for mental illness within the Upstate community. Creative for the “One in Four” campaign focuses on the staggering statistic that one in four Americans will be diagnosed with mental illness this year. And it is a disease that does not discriminate based on age, gender, race, or anything else, so the campaign purposely doesn’t put a “face” on the issue. Each execution features four of something – four hands holding purses, four pairs of feet on a city sidewalk – and the message that the reality of mental illness in our community is too big to ignore because it affects 1 in 4 of our neighbors, friends, coworkers, even ourselves. Readers and viewers are encouraged to join, volunteer or give by visiting mhagc.org or calling 864.467.3344.
A special thank you to all the businesses who donated their time and talents to making this campaign possible.
Associated Posters, Inc.
Millie Lewis Model & Talent Agency
the bounce agency
WHNS FOX 21