The 2015 American Advertising Award winners were announced at the American Advertising Federation of Greenville’s (AAF Greenville) annual awards gala on February 28th. Approximately 200 guests came dressed in their finest 1950s attire for a retro themed cocktail party and awards presentation, which were held in downtown Greenville at the Certus Loft at Huguenot Mill.
The three-tier American Advertising Awards competition celebrates creative excellence in the art of advertising and recognizes achievement of both professionals and students at the local, regional and national levels.
AAF Greenville’s Best of Show and top honors went to Erwin Penland for their work on the Denny’s Twitter and Tumblr social media accounts.
Erwin Penland also earned a Judges Choice Award for their Frye Arkansas video created for The Frye Company. Jackson Marketing Group earned a Judges Choice award for their non-traditional book cover campaign created for the Greenville Literacy Association. The company also received two Judges Choice Awards for Copywriting for their out of home campaign for the Big League World Series and for their consumer/trade publication four-color campaign created for Carolina Pride.
Other professional winners included Ferebee Lane, SLANT media, Photoelectric, Fairway Outdoor Advertising, Infinity Marketing, Worthwhile and Upward Sports.
Professional entries were judged by out-of-market industry professionals: Troy Burwell, CEO and President of 4 Guys Interactive; Art Novak, Professor of Design at the Savannah College of Art and Design; and Lorelei Buescher, Art Director at Curiosity 360 Advertising.
Micah Moeller of Bob Jones University was awarded the Student Best of Show award for a stationary package created for Confidant Service Dogs for Autism.
Robert Gonzales, also a student at Bob Jones University, received a Special Judges Award for his packaging design for Greenville Coffee Co. Rebekah Rhoden of Anderson University received a Special Judges Award for visual elements of advertising in photography for her Literary Foodie Book Series. Justin Parker, also a student at Anderson University, received a Special Judges Award for his screen-printed poster campaign done for AIGA. Rebekah Rhoden was his co-designer on the project. Other student winners were present from Anderson University and Bob Jones University, as well.
Student entries were judged by local professionals: Sam Gerdt, Creative Director at Waypost Marketing; Shenandoah Miller, Art Director at The Cliffs; and Jonathan Versace, Art Director at Erwin Penland.
Tim Neal of Palmetto Graphics received the 2015 Silver Medal Award, which was presented by Ty Thornhill of Erwin Penland, the 2014 recipient. Kathryn Mudge and Allie Yongue of Erwin Penland were named Members of the Year for their outstanding contributions to the club, and Heidi Pettit of Infinity Marketing received the Rising Star Award for her recent involvement.
AAF Greenville gold-level winners, both professional and student, will advance to the AAF District 3 competition where they will be judged against other winners from North Carolina, South Carolina and Virginia. District gold-level winners will then advance to the AAF National Competition, and national winners will be honored at the AAF National Conference on June 10, 2015 in Las Vegas, Nevada.