American Advertising Federation
AAF
Greenville

Digital Marketing Manager

If you’re looking for a career with an award-winning agency, are enthusiastic and passionate, have advertising or marketing agency experience, and get excited about helping clients reach their business goals, then VantagePoint Marketing might be a great fit for you.

VantagePoint Marketing is a well-established marketing and ad agency that helps guide a range of B2B companies in their marketing journeys. A few things about us:

  • Our services include integrated marketing, advertising, branding, digital, and public relations offerings
  • Our work has won awards locally, regionally and nationally
  • We offer a great work environment, friendly co-workers, and an intentionally positive culture
  • We have approximately 15 B2B clients from across the country
  • We’ve been recognized as a 6-time Best Place to Work in South Carolina and a 10-time BMA Carolinas Agency of the Year
  • We grade ourselves annually through a Net Promoter Score survey; our current NPS score is 86

VantagePoint has a robust compensation package, which includes

  • Full medical and dental benefits
  • PTO and personal days
  • Life insurance and short- and long-term disability insurance
  • A 401k program
  • A range of holidays, summer half days, and other time off
  • A flexible hybrid employment model, including work from home, at the office, or fully remote (eastern half of the United States)

To apply for this position, please complete all of the following steps:

  • Send a cover letter and a resume to tcruver@vantagep.com
  • In the cover letter, please highlight any relevant experience in B2B and/or working with clients in an agency setting
  • Please include your salary requirements

The Digital Marketing Manager is responsible for overseeing all agency digital marketing activities.  This person is responsible for evaluating the agency’s digital marketing capabilities, devising strategies to improve these capabilities, and implementing the necessary tactics to enhance the agency’s digital communications strengths. This person will be well-versed in identifying and executing a wide range of digital practices to increase client revenue. Additionally, this person will contribute clear, well-conceived digital marketing proposals for strategic marketing plans. This person must have a passion for digital trends, an understanding of how customers and brands interact with digital properties, and the ability to execute digital tactics successfully.

The Digital Marketing Manager should have experience in both strategy and execution for email marketing, website planning, marketing automation, CRM, digital advertising, SEO, analytics and tracking, and database building and management. While this is not a “coding” position, a solid understanding of technology and programming issues is essential.  Strong verbal and written communications skills are a must, as well as comfort presenting both internally and to clients.  This person should be an energetic self-starter capable of working independently or with an assigned client services team.

The Digital Marketing Manager works closely with all agency personnel, including creative, account service and media, to ensure agency digital services meet or exceed the high standards of the agency and its clients.  This includes creating, planning and executing digital marketing plans to service individual clients, and providing strategic direction for all digital projects, including the agency’s own marketing efforts.

Position Description:  The Digital Marketing Manager is responsible for four key areas:

  • Developing and executing digital strategies for all VantagePoint clients, and supporting these clients’ account managers in all digital marketing initiatives
  • Developing and executing a digital marketing strategy for VantagePoint’s services, including lead generation and brand awareness
  • Supporting the agency’s internal digital marketing platform
  • Providing digital leadership, vision and training to other VantagePoint team members to grow the agency’s digital capabilities

Specific responsibilities related to these areas include:

  • Conceiving, developing and presenting digital marketing service plans to support and enhance overall client strategic marketing plans
  • Supervising client digital marketing plans and tactics and providing client direction where needed
  • Providing analytics, reports and insights to client services teams
  • Writing appropriate reports for clients and agency teams
  • Reviewing statements and estimates of digital work prior to client review
  • Executing a wide range of digital marketing tactics
  • Looking continually for new digital work opportunities with both existing and prospective clients
  • Understanding industry/market best practices and striving to incorporate them seamlessly in day-to-day agency processes
  • Working with web designers, programmers and copywriters to implement digital marketing services as an important element in all agency-produced and maintained properties
  • Utilizing appropriate digital services to improve response rates on agency-produced websites, draw new traffic to sites, and build customer and prospect databases for the agency and its clients
  • Providing account service personnel all information necessary to accurately and profitably sell digital marketing services to clients
  • Presenting to clients as a digital marketing expert
  • Sharing learnings from analytics and reports across client services and creative teams
  • Leading the agency SEO practice, determining process, and helping to sell the service as required
  • Regularly analyzing digital marketing plans and making adjustments/recommendations to improve results
  • Assisting other departments in identifying and implementing the best digital tools and practices
  • Helping support, market and improve the VantagePoint’s digital marketing platform.
  • Finding opportunities to keep the rest of the agency current and trained on the latest digital marketing trends and tactics

Required Education and Experience:

  • Bachelor’s degree is required
  • A minimum of 5 years agency experience; 5 years client-side experience in digital tactics with regular agency interaction will also be considered
  • Experience managing a digital marketing portfolio
  • B2B experience a plus
  • Experience in the strategy and execution of email marketing, website development, marketing automation, SEO, digital advertising, and database building and management
  • Experience leading clients and providing marketing strategy and tactics
  • A solid understanding of technology and programming issues
  • Strong verbal and written communications skills

Reporting Responsibilities: VP of Creative and Digital

To learn more about our agency, visit our digital properties:

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