American Advertising Federation
AAF
Greenville

OVERALL OBJECTIVE:
The Account Coordinator position is the entry-level position on the Account Services Team, typically reporting to an Account Executive. This individual works with clients and other members of the DOM team learning the day-to-day administration of digital marketing and advertising initiatives for the Agency’s automotive clients. They will become proficient in various areas: competitive analysis, market review, new launches, media, market opportunities, account services, advertising planning, promotional opportunities, value-added product sales and services, billing and collections, and communication enhancement. Upon gained proficiencies in the areas identified, the first logical promotion opportunity for this individual will be to an Jr. AE, Account Manager or Account Executive position.

RESPONSIBILITIES:

Day-to-Day Duties
Support AEs and SAEs with their respective day-to-day duties as needed
Executes standardized work
Assist and/or develop/initiate Creative Production Requests
Assist with proofreading digital media, scripts, ad layouts, legal disclaimers
Set up meetings as directed by AEs or SAEs
Confirm meeting attendance
Schedule conference calls, etc., as needed
Participate in Client Status Meeting conference calls
Ensure that all Company policies and procedures are followed; both DOM and client
Maintain relationships with production and creative staff
Develop meeting content and help write presentations, working with AEs, SAEs, SEM as necessary
Understand the Client’s business via Client visits with the AE(s) and provide written Dealer Contact Reports within 48 hours of the visit
Thoroughly understand the production process
Develop and maintain production timeline for each creative production job. Alert AEs and SAEs if timeline is not adhered to.
Basic understanding of back-end tools
Thoroughly understand legal/disclaimers and adhere to them with all work
Thoroughly understand co-op and compliance and adhere to them with all work
Responsible for ensuring internal LMS (LITMOS) compliance
Basic understanding of social media and creation of social calendars

Interactive Campaign Development – Media & Creative
Assist in preparation and delivery of digital presentations to the Client
Provide guidance to SEM and Creative Teams during plan development
Work with SEM and/or Creative Teams in the development of timelines, creative materials and digital assets required for campaign implementation
Monitor production timetables and ensure each milestone is met and addressed, keeping Client(s) and Account Teams apprised of process and timeline ramifications
Ensure all creative needs have passed through proper approval and legal channels prior to implementation

General Client/Account Support
Secure the necessary Client approvals/direction prior to implementing campaigns or taking action
Monitor and report competitive actions and/or initiatives
Participate in status calls/meetings

Management
Participate in training of new employees, when applicable.

SKILLS AND REQUIRED COMPETENCIES:
Bachelor’s degree in Advertising, Marketing, Communications, or equivalent relevant experience
Client focused with a strong sense of detail and urgency
Intermediate skills utilizing Microsoft Office products, Google Drive, and other third-party software packages
Proven communication proficiency, both verbally and written, with people at all levels of an organization
Business Acumen
Prior sales experience preferred, but not required
Customer/Client Focused
Results Driven
Professional

This entry was posted in . Bookmark the permalink.