Government Relations

The American Advertising Federation (AAF) was founded with the purpose to self-regulate the advertising industry and uphold the highest business standards. Today, the AAF continues to protect and promote advertising at all levels of government through efforts ranging from local grassroots activities to national lobbying.

AAF Greenville’s Government Relations committee contributes to the national efforts at a local level by:

  • Proactively forging relationships with local and state legislators while keeping them up-to-date on the current impact that the advertising industry has on the economy
  • Monitoring legal issues surrounding the advertising industry on an on-going basis
  • Keeping the Board of Directors and AAF Greenville’s members informed as issues arise that could affect the industry and their businesses
  • Determining a strategy of how to best address legislative issues when they arise and coordinating these plans and execution with other AAF efforts at a national level

AAF Government Dates

  • Day on the Hill Date Set, Thursday March 30, 2017 – The American Advertising Federation’s Advocacy and Action: AAF Advertising Day on the Hill will be on Thursday, March 30, 2017 in Washington, DC. This free conference will be a chance for advertising professionals from around the country to learn about the issues facing advertising from policy experts and lawmakers and then take to the halls of Congress to meet and educate their own Representatives and Senators. More details will be released soon, but it is not too soon to start making plans to attend Advocacy and Action: AAF Advertising Day on the Hill.

AAF Government Latest News

  • FCC Chairman Recommends Changes to Privacy Rulemaking – On October 27, the Federal Communications Commission (FCC) approved new privacy rules for broadband service providers. In early October, FCC Chairman Tom Wheeler released a Fact Sheet regarding the Commission’s previously released Notice of Proposed Rulemaking that made dramatic and unprecedented changes to the Notice. Read More.
  • Clinton Targets DTC Ads –  Presidential candidate Hillary Clinton released her extended plan to address prescription drug price hikes, which includes her previously announced proposed restrictions on pharmaceutical advertising. Specifically, the plan would “eliminate corporate write-offs for direct-to-consumer advertising” and “establish a mandatory FDA pre-clearance procedure for these ads.” AAF will continue to fight harmful proposals such as these and continue to educate lawmakers of the many benefits of DTC advertising, especially their proven ability to prompt many consumers to visit a doctor to begin needed conversations about important medical conditions. We will also remind them that government approval of advertising strikes at the very heart of the First Amendment guarantees of free speech.
  • Advertising Day on the Hill – Mark your calendars for AAF’s Advocacy & Action: Advertising Day on the Hill on the evening of March 29 and all day March 30. At this exciting free event, attendees will learn from lawmakers and experts about the issues facing the advertising industry and take their message to Capitol Hill in meetings with their Senators, Representatives and their staffs. Read More.

AAF Government Reports 

AAF Government Alerts 

AAF Government Report and Alerts are available to all members of the AAF. If you are interested in receiving an e-mailed copy, please e-mail government@aaf.org.

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