Government Relations

The American Advertising Federation (AAF) was founded with the purpose to self-regulate the advertising industry and uphold the highest business standards. Today, the AAF continues to protect and promote advertising at all levels of government through efforts ranging from local grassroots activities to national lobbying.

AAF Greenville’s Government Relations committee contributes to the national efforts at a local level by:

  • Proactively forging relationships with local and state legislators while keeping them up-to-date on the current impact that the advertising industry has on the economy
  • Monitoring legal issues surrounding the advertising industry on an on-going basis
  • Keeping the Board of Directors and AAF Greenville’s members informed as issues arise that could affect the industry and their businesses
  • Determining a strategy of how to best address legislative issues when they arise and coordinating these plans and execution with other AAF efforts at a national level

AAF Government Dates

  • 2018 Summit, June 12 – 13 – The AAF supported Digital Advertising Alliance has announced that its 2018 Summit theme is “ADapt!” The Summit will be held June 12-13 in Sonoma, CA.  Registration is open for this unique event that brings together all stakeholders for effective self-regulation in relevant ad content and messaging based on responsible data collection.

AAF Government Latest News

  • Tax Bill Leaves Advertising Alone – In December, Congressional Republicans were ultimately successful in passing comprehensive tax legislation which was signed into law by President Trump. The law permanently lowers the top corporate tax rate from 35% to 21%. Individual tax rates are also lowered, although not as dramatically and on a temporary basis. Most individual tax cuts will expire on December 31, 2025.The new law does not make any changes to the tax status of advertising, meaning that advertising will continue to be fully deductible as a normal and necessary business expense in the year in which it was incurred. We know that during the writing of the new law limiting the advertising deduction was considered as a way to offset some the revenue lost from lowering tax rates. AAF worked very hard to educate lawmakers about the economic importance of maintaining advertising as a fully deductible business expense.
  • FDA Issues Advertisings Guidance – The U.S. Food and Drug Administration has issued Guidance on the use of Product Name Placement, Size, and Prominence in Promotional Labeling and Advertisements. The FDA’s recommendations concern product names in traditional print media advertising, like journal ads and brochures, as well as promotional videos, broadcast and online ads.

AAF Government Local News

  • BBB of the Upstate South Carolina Awards Applause Award Winner – Better Business Bureau® of Upstate South Carolina (BBB) awarded Mill Village Farms with the BBB Applause Award for meeting and exceeding advertising standards. Each quarter, BBB’s Local Advertising Review Program (LARP) recognizes a business within the 10 counties of the Upstate for adhering to BBB’s Code of Advertising guidelines. Read More.

AAF Government Reports

AAF Government Alerts

  • 2017 – No Current Alerts for 2017

AAF Government Report and Alerts are available to all members of the AAF. If you are interested in receiving an e-mailed copy, please e-mail government@aaf.org.

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Political Resources

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